Don’t start at step one to grow global and go it alone. Learn from experts to smooth the pathway for your first global go-to-market. Join a discussion with a panel of experts ready to provide insight from decades of global experience.
Today, companies that assume international growth is too (fill in the blank) – expensive, time-consuming, resource-draining – may be overtaken by those that do their research and realize there are few legitimate reasons to limit their customer base to one-third of its potential size.
Still, in a world more connected than ever before, there are hurdles to overcome. Product localization. Hiring across borders. Currency exchange.
Get answers to the following questions (and ask your own):
- How should startups conduct a market analysis to determine the right location?
- How does internal infrastructure need to change to support an international team and customer base?
- What are the metrics companies should watch to gauge success throughout the expansion project?
