When you embark on a new market entry project, use this four-step blueprint from our partner, Globalization Partners, to build your go-to-market plan, and accelerate value faster.
New market entry is a natural next step for leaders in a fast-growing business. You believe in your product and services, you’ve hired a team of superstars, and you’ve established partnerships that prove you are not alone in this belief. The next step is to share your company’s vision and product far and wide.
Here’s a sneak preview of the go-to-market plan…
“Setting up a business bank account abroad and having paid-up capital of about US$100,000 (which is a necessity for many banks) often requires executives to make in-person visits to the country, according to Globalization Partner’s Asia-Pacific General Manager, Charlie Ferguson. Time and travel restrictions may simply make this an impossibility. A sound option is to open a multi-currency account, which saves companies time, administrative hassles, and cost while offering better exchange rates than any bank.”
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